'The experience was flawless,' Elohim says of the album-release huddle she hosted on the app last year. Spotify has been testing this feature over the last year, getting feedback from artists, according to Hearst, who introduces indie electropop musician Elohim to back her up. Now, using our unique understanding of who your top listeners are, we're able to bring them together in an intimate, live setting to chat, connect and celebrate exciting moments like a new release-and open up new revenue streams with merch, concert tickets and fan tipping all inside the room.'

'I've personally heard this directly from friends of mine who are musicians or managers they know their biggest fans are listening to them on Spotify, but they have no way to reach them. 'What's incredibly exciting about this is that, for the first time, artists will be able to directly interact with their most passionate fans on Spotify,' Camille Hearst, Head of Spotify for Artists, says on camera.

In these rooms, artists can host virtual listening parties with their super-fans. The latest tool is the 'live audio room' feature on the Spotify Live app. In a new episode of Spotify's 'Masterclass' video series, execs break down the various, multiplying ways in which artists can monetize their profiles and better connect with their audiences.

Spotify for artists masterclass